Stephanie
Simpson~Armstrong
tnfoodgirl@comcast.net
Home: (615) 847-4696 2161 Riverway Drive
Cell: (615) 414-4696 Old Hickory, TN 37138
My nineteen years of sales experience has allowed me to recognize my ability to develop in-depth relationships and understanding of many industries. My enthusiasm and ability to establish and maintain genuine rapport with prospects and clients has attributed to my success.
Experience
Purely Supreme
Foods-Meridian, ID 12/2002
– 4/30/04
Secured
new distribution resulting in new sales in excess of two million pounds in
first year in the region. Built
territory through existing personal distribution relationships and networking
to build relationships based on opportunities with new distributors
q
Identified and secured new business with eight (8) new foodservice
distributors in my region.
q
Negotiated pricing and promotional support packages for distributors in
my region
q
Trained distributors sales staff and key operator accounts on PSF
products
q
Identified, hired, and trained brokers within region to enhance sales
efforts.
q
Achieved Foodservice pounds and revenue numbers for 2003.
Naturally Fresh – Atlanta, GA 8/2001
– 11/02
Responsibilities included the management of the
Tennessee territory, which included Arkansas.
Territory was responsible for $1.1 million dollars but was under
performing. Securing new operator accounts,
building relationships with distributors and operators, and increasing our
items with distributors achieved this.
q
Secured distribution of new products through current foodservice
distributors.
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Opened two new foodservice distributors. Trained distributor sales staff and key
operator accounts on products
q
Sales currently up 19% over 2001 in dollars and 22% in cases.
q
Named Salesperson of the Year for 2002.
Agribuys.com – Torrance, CA
3/2000 - 7/2001
Regional Service Manager
q
Collaborate with Technology, Business Development, and Customer Service
teams to build positive relationships with Agribuys.com customers.
q
Responsible for introducing the operations aspects and functionality of
Agribuys.com web based software to food industry suppliers.
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Train customers on utilization of Agribuys.com web-based software and
provide on-going, on-site support services.
Triad Packaging – Athens, AL 1997-2000 Territory Sales Manager
Responsibilities included identifying prospective
accounts, securing new business, and designing packaging to exceed the
customers’ needs.
q
Increased annual territory sales by 2000% in two years.
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Secured 20 accounts that exceeded corporate profitability objectives.
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Created mutually beneficial solutions for customers and Triad Packaging
to maximize plant product efficiencies.
Foodservice Account Executive 1990-1997
Managed 8 million dollars in brokeraged sales for
various foodservice manufacturers including J.R. Simplot, Ocean Spray
Cranberries, Tabasco, Sargento, and Rich Sea-Pak.
q
Trained all new sales representatives on manufacturers’ product lines.
q
Negotiated and secured national and regional chain business including
Shoney’s, O’Charley’s, Cracker Barrel, Opryland Hotel, and Opryland Park.
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Analyzed customer’s requirements and market trends to compile quarterly
sales forecasts for 300 products.
Foodservice Sales Representative 1985-1990
Executed a three tier sales process to accomplish
sales goals.
q
Placed manufacturers’ new items with key accounts to attain
manufacturers’ goals.
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Exceeded both manufacturers’
and distributors forecasts on a consistent basis.
q
Received MSSC’s highest sales award three consecutive years.
Education
Business Administration
Additional Industry Courses:
Simplot, Ocean Spray, Rich
Sea-Pak, Gol-Pak, and Farmland.
Civic Involvement:
Board Member – American
Parkinson Disease Association
References available upon request