Kenneth Lee Reid

         4750 Wood Rd.

         Roanoke, VA  24014

              Phone 540-793-1826

              Kelreid3@cox.net

       

 

  Objective

 

Seeking a Position in Sales or Management where I can utilize my 20 plus years experience in the development and implementation of aggressive sales and marketing programs, with emphasis on territory development and growth.

 

Qualifications

 

Polished communication skills. In depth knowledge of the Food Service, Retail, and Brokerage community. Extensive knowledge in center of the plate programs: Poultry, Meat, Seafood, Branded and non Branded items.

Proficient with Word, Excel, and Microsoft Office. Finely tuned relationship skills.    

 

                                                    The ability to close the sale!!!

Experience

 

Autry and Associates       BROKER ASSOCIATE           12/02 to Present

·        Broad line food service for the territory of South West Virginia

·        Responsible for conducting sales meetings and Cuttings with Food       

     Service distributors. Implementation of local marketing programs

·        Performed Operator service calls, District sales reps ride-withs;

             resulting in an 11% increase on product lines opened; Food Show

             planning & set up

 

Us Foodservice                  DISTRICT SALES REP         8/00 to 12/02

·        Managed coverage of 13 sales routes in the Roanoke and surrounding

areas;  Maintained gross profit margin at 20% while continuing to provide high customer retention and satisfaction.

·        Developed new menu programs for several white tablecloth accounts

·        Assisted in training of new employees on laptop and order taking

             programs

 

The IJ Company                 DISTRICT SALES REP         04/98 to 8/00

·        Grew new sales territory from scratch to $20,000 per week first year

·        Implemented center of the plate program resulting in 6 new  

Accounts opening in a three month period.

·        Maintained lowest AR % in my district while leading in new account

             openings

 

 

                    

                    Kenneth Lee Reid                                                                                                 Page 2

 

 

     The K-Mart Corporation          CO MANAGER                          03/03 to 02/98

·        Assist Store Manager in the day to day operation of a high volume Retail Discount Store

·        Dual responsibility for Hard Lines, Restaurant Operations, Stock Implementation and Inventory Analysis

·        Complied with Corporate guidelines on Human Resource policies

·        Maintained sales increases of 3.5% in 1998 and 11.0% in 1999

·        Lowered turnover rate in a two year period by implementing a New Hire Training Checklist

            

       Color Tyme Inc.                  GENERAL MANAGER                  02/90 to 03/93

·        Management responsibilities of two rent to own stores in Roanoke and Martinsville, Virginia. Areas

·        Maintained budgeted sales increases while lowering credit from an average of 12% to 6%

·        Introduced and set up new Company wide computer inventory system

·        Responsible for training new Managers on skip trace procedures resulting in annual company saving of over $45,000

 

         Western Restaurant Systems    AREA SUPERVISOR              06/77 to 02/90

·        Inspection Auditing and Management of 5 Long John Silver’s Restaurants in the greater Denver metro area

·        Implemented 100% of the Company’s growth from 1983-1986

·        Supervised and maintained a Management staff of 22 employees

·        Awarded Captains Table Trophy for outstanding sales growth in Region 4

               

          Education

 

                    Blue Ridge Community College, Weyers Cave, Virginia

                             Associates Degree in Business Administration

                            

                             Waynesboro High School; Waynesboro, Virginia Graduate

 

         Special Education

 

                     Dale Carnegie Graduate ( Assisted in classroom training )                    

                     Texas Tech ( What makes people tick )

                      Jerrico Supervisory Development School

 

            References Available upon Request