ANDREW SAFINA

1100 Monterey Blvd #10 Hermosa Beach Ca, 90254 (h) 310.798.2124 (c) 213.268.3484

EXECUTIVE SUMMARY

Sales Director with expertise in market research, developed product line; identified customer base. Trained sales representatives on the various product lines, which consisted of over 500 specialty food items. Consulted on and sourced new products and designed points of sales; responsible for over 25% of company sales.

ROSARIO’S EPICUREO LTD, New York, N.Y. 1/86 – 2/05

Sales Director

• Opened West Coast Branch Office

• Responsibilities included but not limited to the strategic development and introduction of products into the west coast market and brand development

• Opened and maintained a large number of accounts, specializing in specialty food store and major supermarket chains; developed brand awareness strategies

• Developed and directly marketed retail line to Club Stores, Supermarkets and Gourmet Stores; developed brand extension plan

• Created tactical plans which focused on product expansion and customer identification

• Worked with retailers designing marketing strategies and points of sale; consulted on in-store product placement

• Established, grew and maintained distributor network in North America

• Hired and trained west coast sales force; introduced marketing strategies to East Coast sales force

• Designed a highly functional commission structure

• Acted as liaison between Chefs and Public Relations

AMERICAN INTERNATIONAL GROUP, New York, N.Y. 9/77 – 1/86

Marketing Department

EDUCATION

State University of New York

Bachelor of Arts

References furnished upon request